OOH, IN-store & OLV CONCEPT FOR BALL PARK.
MY ROLE : ART DIRECTOR
TEAM :
CREATIVE DIRECTOR : KASEY MOORE & MATT DUDEK
COPYWRITER : BEN KOCHUYT
We were tasked by Ball Park Buns & Rolls to create an OOH program and in-store concept that would also live as an OLV. The concept had to mainly revolve around baseball but could potentially live as a football concept later on. So we came up with “Bring it Home” Which in football could live as “Bring it to the house”. My role again was not so much the concepting of the big idea, but in creating the visual identity, and helping create the visual and art direct the OLV.
Bring it home
The idea “Bring it Home” has two meanings, the first being purely baseball and how its a phrase that means to score points which eventually leads to a win. Bring the runners home. The second meaning is the idea that quite literally means, bring it home: “it” being ball park buns & rolls, and celebrating together with Ball park.
THE LOOK & FEEL
Using a combination of typefaces overlapping to emphasize the different messages, and pairing it with the stars which you see across all of Ball Parks assets was how I came up with the idea. And along with brand colors and previous Ball Park photoshoots, I was able to come up with a visual identity that highlighted lifestyle and mixed it with already established brand assets.
OOH & IN-store
BILLBOARD
A billboard that highlighted both Ball Park Buns & Rolls. While emphasizing our message “Bring it Home”.
in-store
in-store mockups included:
Shelf dangler
Cart display (Spectacular)
Product display
OLV
I worked with Ben Kochuyt (Copywriter & Concepter) to create a visual to his script. I helped come up with casting, camera movements/angles, and just helped refine the script to turn the words and give it an actual look that embodies the idea of “Bring it home”
STORYBOARDS
***Storyboards were originally concepted for a :06 OLV but was later expanded to :15 after CR.
:15 OLV
project reflection
This was one of the first big, full projects that I was able to be a part of that wasn’t for Takis. So this was a fun one to work on, being able to reach a different demographic, work within a different design system (colors, typeface, assets, etc.). I also got to work on “spectacular” displays and ideate through a different perspective that I hadn’t before.