
multi-panel billboard in NYC for takis to bring awareness to different flavors of takis rolls.
MY ROLE : ART DIRECTOR
IN-PERSON
OTHER SCREENS
Client gave task of bringing awareness to 5 different flavors of Takis Rolls while highlighting packaging and showcasing different heat levels, and showing appetite appeal. Solution was to utilize all screens in order to accomplish all mandatories while portraying brand attributes and adding movement to bring the intensity.