SPRING BREAK PROMOTION FOR TAKIS SNACKS.
MY ROLE : ART DIRECTOR
TEAM :
CREATIVE DIRECTOR : KASEY MOORE
COPYWRITER : BEN KOCHUYT
Takis held on-site activations across beaches in North America during spring break to stay engaged with consumers. Activations included Takis merch, product, pool parties and many more! I concepted/created all visuals pertaining to the promotion! Including social media visuals (in-feed & stories), and billboards that were live inside of major airports and skybanners that flew behind planes.
THE LOOK & FEEL
The look was inspired by silhouetted environments similar to a poster or postcard. This look & feel was created with the idea that it would be easily translatable across all digital mediums, uses brand colors, and when later needed, can be simplified to live with copy, packaging, and other brand assets.
ANNOUNCEMENT
IG STORY
After creating a look and feel for the project, IG story posts were created in order to announce and bring awareness to Takis presence at these beaches. These visuals were also repurposed to create 1x1 and 4x3 paid in-feed posts on the Takis social media accounts (facebook & IG).
BILLBOARDS & BANNERS
Alongside social media posts, I created billboards that would live outside the airports: versions that would host different looks based on if you were arriving or departing from the airport, and also a look for near the beaches to make sure Takis was always kept in mind when thinking about spring break. Banners of a bunch of different sizes were also created that would be placed all around the inside of airports. And lastly, simplified versions of these banners that would be geo-specific and fly over the beach via sky-banners.
