DRAGON SWEET CHILI NEW TAKIS FLAVOR RELEASE.
MY ROLE : ART DIRECTOR
TEAM :
CREATIVE DIRECTOR : KASEY MOORE
CAMPAIGN CONCEPTORs : MELISSA ADAME & MATT DUDEK
ANIMATOR : LEE TERAN
Takis introduced a new flavor into the family: Takis Dragon Sweet Chili. And with this release, we were tasked to create a full package of assets ranging from paid & organic social media posts, influencer PR, to a :15 OLV. My role in this production was creating a visual identity that ties together the entire package of assets and also storyboard and create a look for the OLV, profile updates, and a whole suite of ecommerce visuals (Walmart, GoPuff, InstaCart).
AWAKEN YOUR INTENSITY
The concept is “Awaken Your Intensity”. Using the dragon from the packaging, that became the focal point of the entire visual identity. Along with the two new colors that are different from the usual Takis purple that is amongst their other products. To go with that I chose to recreate the glow effect when using copy and implementing simple illustrations of clouds to be another asset.
*** The original font was Troika, and was later changed to Veneer post production
due to usage issues. So some visuals may not have the updated font
SOCIAL MEDIA POSTS
Concepted and storyboarded a few posts that would later be animated into videos for paid & organic posts. All posts were also resized for 1x1 & 4x15 in-feed posts while also 9x16 variations for stories.
PAID POST STORY BOARD
Concepted and storyboarded Paid 9x16 Meta post. Along with post-production animation. *** Fonts don’t align due to later usage rights.
Takis also partnered with influencers to bring awareness to the new product, that included the creation of a PR package that came bundled up in a custom made box that I designed following the same look & feel of the other “Awaken your Intensity” assets.
INFLUENCER PR
OUTSIDE OF THE BOX
INSIDE OF THE BOX
ECOMMERCE BANNERS
Ecomm banners created for Walmart, GoPuff, and Instacart.
PICTURED ARE BANNERS CREATED FOR WALMART
OLV PRODUCTION
My role in the OLV production was to visualize a script I was given. Working together with Matt Dudek and Melissa Adame, i was able to give a visual to the story. Creating dynamic angles and mapping out shots that brought the idea of “Awaken your intensity” to life. And being able to create eye-catching supers that animate in a way that still aligns with brand guidelines played a huge role in bringing the intensity into this production.
FINAL :15 OLV
TAKIS DRAGON SWEET CHILI OLV
***Version 1 of the storyboard pictured here, future REVISIONS MADE before production
This project was super fun from beginning to end. From helping concept the idea and even creating the look of “Awaken your Intensity”. Worked on BIG IDEA, social media posts (paid & organic), OLV, influencer partnerships, profile updates, to even ecommerce banners for online shopper.